"I never tried to hide the fact that it is my intention to become the best."
Cristiano Ronaldo is born to break all the records. His motivation is to win at every occasion to challenge the human statistics.
His nickname, CR7, comes from the letters of his name and his jersey number for club and country — Manchester United first, Réal Madrid now, Portugal forever.
Born in Madeira in 1985, he shared a single room with his brother and two sisters, and now occupies, alone, the top spot in world football. What sets him apart is not his size, skills and speed, but that he works harder than anyone, on and off the field. Three thousand abdominal crunches per day. Sprints at over 33 km/h— the fastest in football. The most expensive player in history, winner of two FIFA Ballon d’Or, architect of an astounding 69 goals and 17 assists in 59 games in 2013, Ronaldo represents the apotheosis of the modern game. Fearless in his determination to break every record and win every honour, he is, like TAG Heuer, a path-breaker, a Time Changer who refuses limits and, no matter what, never cracks under pressure.
For more than 150 years, TAG Heuer has faced down every challenge, and then pushed past it. By defying the time-honored conventions of Swiss watchmaking, it has led it to ever higher levels of precision and performance. It makes its own rules, chooses its own path, never quits moving forward, never compromises, never cracks under pressure, just like its ambassadors.