WHAT DEFINES TAG HEUER AVANT-GARDE EYEWEAR ? A powerful combination of integrated design, superior materials, ergonomic engineering, and ‘100% Made in France’ development and production, deliver eyewear that remains unrivaled in performance and patented innovation.
INTEGRATED DESIGN Function drives our design. The seamless aesthetic of the frame’s invisible hinges and straight Elastomer stems is based on concrete wearability – comfort, lightness and responsiveness to the demands of daily life and sports performance. Numerable patents and prestigious industry awards recognize the rigor of this design philosophy that fuses function and refinement.
MATERIALS Advanced composite materials and those borrowed from the highest standards of Swiss watchmaking, such as 316L Stainless Steel, inspire innovative design solutions for greater comfort and operable efficiency. Beta Titanium and Carbon are exceptionally lightweight while Elastomer allows ultimate ease in enhanced ergonomics and fine leathers such as alligator, calfskin, and python add a rich and natural finish to the frame construction.
ERGONOMY Across the dynamics of business, leisure and sports, TAG Heuer Avant-Garde Eyewear is built for action, maintaining peak performance even in the most extreme conditions. Professionals are our collaborative designers and technical consultants: Kurt Bush for Nascar, Audi Sport for 24 Hours of Le Mans and leading athletes work closely with our in-house design team to forge adaptive innovations for superior ergonomics.
100% MADE IN FRANCE MANUFACTURING Morez is France’s regional production center for artisanal eyewear, hand crafted with fastidious oversight by experienced and expertly trained personnel. This 100% Made in France authenticity is behind each piece of TAG Heuer Avant-Garde Eyewear as a solid assurance of production purity, where savoir-faire craftsmanship defines the value of luxury, and tradition shapes avant-garde advances in design.