TAG Heuer’s in-house manufactured chronograph wins the “La Petite Aiguille” Best Watch of the Year Award at the 2010 Grand Prix de l'Horlogerie de Genève.
The Grand Prix de l'Horlogerie de Genève is the Swiss watch industry’s most prestigious award competition. The prize of “La Petite Aiguille” rewards the best watch of the year whose price is under 5,000 Swiss francs ($5,166USD). The victory marks the sixth time in 10 years that TAG Heuer has been singled out for its engineering and design prowess.
"This is great victory for TAG Heuer, and for our Honorary Chairman Jack Heuer," said Jean-Christophe Babin, TAG Heuer President and CEO. "Jack is the creative genius behind so many of our icons, among them the Monaco, the Silverstone and, of course the Tag Heuer Carrera. He designed the first Tag Heuer Carrera in 1964 and has overseen every new generation since. This new version celebrates that legacy. It’s a "Grand Classique" re-invented for TAG Heuer’s 150th Anniversary, faithful to the original in design and spirit, but with a radical new "engine" — the Calibre 1887 — which turns it into a 3rd Millennium chronograph in terms of size, quality, performance and accuracy."
The TAG Heuer Carrera 1887 chronograph was developed, and is currently produced and assembled in TAG Heuer’s state-of-the-art facility in Switzerland.
Its star component is the Calibre 1887. A new contemporary mechanical chronograph movement, by TAG Heuer. Not different but more efficient. A new classic in the Tag Heuer Carrera tradition.
"The TAG Heuer Carrera 1887 Chronograph epitomizes TAG Heuer’s pre-eminence in mechanical movement and case manufacturing," said Jack Heuer. "We spent 3 years engineering and developing the movement in a "all-under-one-roof" workshop equipped with avant-garde Swiss machines and robots capable of stamping, milling and finishing with to-the-micron precision. This state-of-the-art engineering allows for the production of a true "Manufacture" movement at a very competitive cost — a perfect embodiment of TAG Heuer’s famous "fair cost/fair price" philosophy."
THANK YOU TO THE JURY