"When you achieve success, it’s tempting to coast, to let your guard down. The key is to keep pushing. No one can do this for you. You have to find it in yourself, and be motivated by what’s next - the next project, the next game, the next challenge."
Being India's most famous actor is a lot of pressure. Making the right choices and staying on top is an everyday fight. Like TAG Heuer, Shah Rukh Khan keeps reinventing himself and never cracks under pressure.
Born in New Delhi in 1965, Shah Rukh Khan started as a theater actor in college performing in avant-garde plays.
A series of starring roles in hit TV shows in the late 1980s brought him to attention, but instead of coasting on his success he took risks, turning down good-guy roles to play the anti-hero instead: criminals, sociopaths, murders… this was unheard of in Indian cinema. Yet even the most negative role couldn’t tarnish Khan’s charisma, which always shined through. Today he is the world’s number one movie star, with by far the biggest fan base and earnings. Still, he keeps pushing, and growing. He has amassed not just a fortune; repeatedly ranked among the most powerful people in the world, his influence stretches well beyond the movie screen. For like TAG Heuer, Shah Rukh Khan is a path breaker who refuses limits, a rebel who always goes his own way, and, no matter what, never cracks under pressure.
For more than 150 years, TAG Heuer has faced down every challenge, and then pushed past it. By defying the time-honored conventions of Swiss watchmaking, it has led it to ever higher levels of precision and performance. It makes its own rules, chooses its own path, never quits moving forward, never compromises, never cracks under pressure, just like its ambassadors.