28 Apr. Cristiano Ronaldo joins TAG Heuer

Two-time Ballon d’Or winner and football superstar joins the Swiss pioneering watch brand’s star team of sports & celebrity ambassadors

Chaux de Fonds, April 22nd, 2014 —TAG Heuer, the world leader in prestigious and high-end chronographs, is proud to announce the signing of football superstar Cristiano Ronaldo to a long-term partnership as a TAG Heuer Brand Ambassador.

Two-time Ballon d’Or winner, Real Madrid forward and Captain of the Portugal team for the coming World Cup in Brazil, Cristiano Ronaldo joins an illustrious roster of TAG Heuer sports stars and celebrities that includes WTA tennis champion Maria Sharapova, Formula One World Champion Jenson Button, World Rally Champion Sébastien Ogier and the entire crew of 2013 America’s Cup winner Oracle Team USA. Past members have included actors Brad Pitt and Uma Thurman, golfing great Tiger Woods, and the most legendary names in the history of Formula One, from Ayrton Senna to Kimi Räikkönen, Fernando Alonso, Sebastian Vettel and Lewis Hamilton.

“TAG Heuer is by far the best at what it does,” said Cristiano Ronaldo, “and has been for more than 150 years. No other luxury brand has such strong ties to the highest levels of sports. It is incredibly glamorous yet also so unconventional, and we share exactly the same determination: to totally change the game, push the limits and make our own rules. It is a great honor to be a part of such a powerful and pioneering legacy.”

“Every TAG Heuer creation celebrates intense life in the contemporary arena, and no individual represents this more powerfully than Cristiano,” said TAG Heuer CEO Stéphane Linder. “Like TAG Heuer, Cristiano demands perfection and pushes himself harder than anyone in his domain. This is the first time we enter the world of football, and it's a perfect fit to do that with Cristiano, opening a new trend and a new way to engage with our fans. Sports is part of our tradition because we share the same values: self motivation and discipline, pushing one's limit, never giving up. We’ve been in the sports world since signing on as official chronograph of the 1920 Olympic Games. We started timing ski events in 1928, Formula One and regatta racing in the 1970s. Adding football alongside our longstanding link to motorsports, especially with its number 1 icon and most powerful player, is incredibly exciting.”

Né sur l'île de Madère en 1985, Cristiano Ronaldo dos Santos Aveiro de son vrai nom (plus simplement Cristiano Ronaldo ou CR7) a d'abord été professionnel dans son Portugal natal avant de rejoindre Manchester United en 2003, où il a marqué plus de 100 buts en 6 ans. Lorsqu'il a signé avec le prestigieux Real Madrid en 2009, il est devenu le footballeur le plus cher de l'histoire, et son contrat actuel en fait le joueur le mieux payé au monde. Plus grand buteur portugais de tous les temps et premier joueur du championnat européen à avoir atteint 40 buts en une saison deux années de suite, il a marqué un total impressionnant de 69 buts en 59 matchs en 2013, ce qui lui a valu son deuxième Ballon d'Or en janvier 2014. Plusieurs fois vainqueur de coupes et de championnats nationaux au Portugal, en Angleterre et en Espagne, lauréat de la Champions League en 2008, Ronaldo élève sans cesse son niveau de jeu et devrait ainsi continuer à battre des records ces prochaines années.

Cristiano Ronaldo et TAG Heuer Changer les règles. Bouleverser le jeu.