01 Mar. TAG Heuer opened its first North American Flagship in Las Vegas

Reinforcing its position as a purveyor of technologically advanced and aesthetically arresting timepieces, TAG Heuer, the leading Swiss luxury watch brand, today announced the opening of its first North American flagship, located within Las Vegas' most prestigious shopping destination, Crystals at CityCenter. The 800-square-foot store offers the ultimate brand experience through an extensive assortment of TAG Heuer timepieces, including boutique-exclusive and limited-edition product not available anywhere else in the U.S., as well as the brand's lifestyle accessories and select models from the MERIDIIST communication device collection.

Designed by renowned architect Eric Carlson, the Las Vegas boutique eschews the formal countertop retail formula in favor of a warm and inviting environment that allows customers to easily interact with the product without pretense. The openness of the space invites visitors to browse at their leisure, engage the expertise of the boutique's sales personnel and immerse themselves in the award-winning world of TAG Heuer, whose 151-year legacy is peppered with displays of engineering prowess. Such ground-breaking innovations include the new Tag Heuer Carrera Mikrograph 1/100th Second Chronograph, the world's first, fully integrated, COSC-certified mechanical chronograph with a column wheel system that displays 1/100th of a second by a sweeping central hand.

Discover the store