TAG Heuer’s innovative and avant-garde spirit is not only found in the originality of its creations, but also in the way in which it manufactures and assembles them. Luxury Swiss watchmaking combines manual craftsmanship with the most advanced technology to guarantee quality, precision timing and enduring sophistication.
Craftsmanship Much of the responsibility for TAG Heuer excellence rests on the talent of its people. TAG Heuer house horologists, or expert watchmakers, have skills which have been developed over several generations. These skills are necessary for the delicate operations in assembly. TAG Heuer watchmakers must carefully construct wheel and pinions that are barely visible to the naked eye, or fix hands on a shaft 1/10th mm in diameter. Developing these multi-skilled craftsmen requires major investment in training and led to the creation of TAG Heuer’s own watchmaking school.
Technology Inspired by other high-tech sectors, TAG Heuer has developed a revolutionary semi-automated line. Each watch movement is individually followed along the line by high-performance software. After a station, the movement is automatically sent to the next relevant station, although craftspeople maintain complete control. This mix of artisanal craftsmanship with high-tech automation and space-age materials allows for the creation of incredibly innovative products.
Innovation One of these innovative products is the Calibre 1887 –a new TAG Heuer chronograph movement produced and assembled in-house. The Calibre 1887 is an audaciously re-engineered version of the original 1887 TAG Heuer oscillating pinion and column wheel. Oscillating at 28,800 beats per hour, this 39-jewel, 29.3mm movement has 320 working parts – a stunning feat of mechanical engineering. With this in-house chronograph, TAG Heuer, the only watch manufacturer to master 1/10th and 1/100th second accuracy in mechanical chronograph movement, continues to prove why it is the leader in Swiss precision timing.