The TAG Heuer drive for excellence has pushed its experts to exceed regular watch making standards and establish their own strict quality standards. These TAG Heuer-designed quality testing procedures, tests and tools have been officially endorsed with a patent from the Federal Institute for Intellectual Property in Switzerland.
Whether it is X-Fluorescence to analyse metals and precious elements, or submarine ultrasound waves to test the solidity of jewellery models, TAG Heuer tests and tools use the most advanced cutting-edge technology. In some cases - like the machine designed to test the reliability of Aquaracer 500M push buttons underwater – TAG Heuer have even purpose-built special equipment.
While these numerous quality tests are each carried out independently, the ultimate goal is to give insight into the real life of a TAG Heuer timepiece. For example, after a race, a cyclist might take a shower while wearing the watch. So tests will simulate the shocks and vibration of the race, the effects of perspiration and heat, and also the watch’s water-resistance.
Some of the 60 TAG Heuer quality tests:
1. Water-resistance 2. Resistance to U.V. ageing 3. Resistance to extreme temperatures 4. Resistance to the external environment 5. Traction-Resistance 6. Vibration Resistance 7. Resistance to dropping 8. Impact resistance 9. Resistance of functions to ageing 10. Analysis of materials and metallic coatings
After each TAG Heuer timepiece has successfully passed these and other stringent tests, it is time for a final inspection. During visitage the watch undergoes a final meticulous examination by an expert watchmaker, who ensures the perfection of the entire piece.